Before founding Green Lamp in 2006, Or began experimenting with the world of SEO, thus becoming an expert in handling various challenges ranging from working with small businesses, large companies, to managing projects containing millions of pages and visitors. Through out the years, Or has become extremely familiar with the SEO and online marketing world by taking on an approach of constant renewal, and always looking at the bigger picture. He is an expert in leading projects from beginning to end, as well as providing clients with tools for building their own internet marketing plans. Moreover, Or has a very broad local and international network of expertise, which assist him in growing as an entrepreneur in the online field. Or is fluent in English and Hebrew.

Or Hillel is a highly accomplished Search Engine Marketing, Search Engine Optimization, and Social Media Optimization specialist who has had over 14 of experience working with almost 300 websites globally.

At a very young age nearly 13 years ago, Or first began working in the field of SEO and Internet entrepreneurship. During this period, he established several personal online projects worldwide. Most of those projects were eventually sold to companies in Israel and abroad. Additionally, Or worked with numerous clients and companies as their SEO expert.